Software studio — est. MMXXVI
Purple Pill is a design-led engineering studio building its own AI-native apps for web and mobile. We negotiate between what’s technically true and what feels effortless — then ship the result.
Fig. 01 — the purple pill
01Manifesto
Design and engineering sit together, from first sketch to last deploy.
A small senior team designs, builds and runs everything we ship. No hand-offs, no B-team.
Intelligence where it compounds value — and restraint where it wouldn’t. Features earn their place or they go.
02Craft
Four disciplines, one standard: apps people choose on purpose.
Copilots, agents and retrieval systems designed for production — with evals, guardrails and unit economics that survive contact with real users.
03Selected work
Three apps in active development, built in the open to production standard. Every screen below is real, coded UI rendered live on this page — no mockup theatre.
In development — names, screens and scope will sharpen as each release nears.
App 01 · Health / AI · Mobile
A calm companion for chronic care.
Halcyon pairs on-device triage with humane daily check-ins, so patients feel accompanied rather than monitored. Designed around clinical-grade privacy from the first sketch.
App 02 · Fintech · Web
Treasury, translated.
Meridian turns raw multi-account ledgers into board-ready clarity: live positions, runway and anomalies surfaced before they become surprises.
App 03 · AI Ops · Web
Automation with a human signature.
Relay is an agent workspace for operations teams: AI drafts the work, humans approve it, and every action lands in an immutable audit trail.
04Process
Every app here walks the same road, in the open. Five phases, one seam between idea and product.
01
Interrogate the problem until it confesses: market, users, constraints, unit economics.
→ North-star brief
02
Design the negotiation — flows, interface, architecture. Prototyped, not promised.
→ Interactive prototype
03
Weekly ships from the first sprint. Real software over status decks.
→ Staging, every Friday
04
Hardening, analytics, store submission, go-live choreography.
→ Production release
05
Measure, learn, extend. Our apps are raised, not shipped and forgotten.
→ Living roadmap
Then we do it again.
05Instruments
Plus whatever the problem actually needs — we’re allergic to hammer-shaped thinking.
06Why us
The same few people design, build and run every app we ship. Nothing gets lost in translation because there is no translation.
Design and engineering share a table — and a definition of done. Polish isn’t a phase; it’s the default state.
Weekly builds, honest changelogs, work shown here as it ships. If progress needs a slide deck, it isn’t progress.
Scope discipline is the difference between shipped and stalled. Every feature fights for its place — most don’t make the cut.
Good morning, Ana
Six gentle days in a row
v0.3 — flows approved
07Voices
Sample voices — real user words land here at first launch.
Finally a health app that doesn’t feel like homework. I open it because I want to.
08FAQ
Anything else on your mind? Ask a human — replies come from the people who build the apps.
email us09Next step
Early access, launch news, partnerships — or just to say hello. We’ll reply within two business days, with thoughts, not a form letter.
